How to set up an ‘Opt In’ landing page and email for a new neighborhood

When a new neighborhood is launched, we typically send out an email to existing subscribers requesting they subscribe to the specific neighborhood updates.

Since we already have their information, we don’t need them to fill out an entirely new form. To make the process as seamless as possible, we send their information from the email to the website, so they just have to click ‘Opt In’ to join.

User Flow (see video below)

1. Email is sent to current users asking them to subscribe
2. The user hits ‘Subscribe’ in the email to be sent to a special opt in landing page (eg. https://www.irvinepacific.com/homes/reserve-at-orchard-hills/opt-in-fresco)
3. The user’s information (firstname, lastname, email)  is sent via URL string. (eg. https://www.irvinepacific.com/homes/reserve-at-orchard-hills/opt-in-fresco?firstname=leesa&lastname=zimmer&email=lzimmer@irvinecompany.com
4. For security reasons, we encode the URL string using Base64 encoding. The URL string ends up looking like this…https://www.irvinepacific.com/homes/reserve-at-orchard-hills/opt-in-fresco?d=ZW1haWw9bWFuYXNpcGl0a2FyQHlhaG9vLmNvbSZmaXJzdG5hbWU9TWFuYXNpJmxhc3RuYW1lPVBpdGthcg==
5. The user simply has to click ‘Keep me Updated’ and their contact information is sent to Salesforce and instantly creates a new lead for that specific neighborhood